Mission statement article

The “why” of our mission statement

Let’s first start with taking a look at our mission statement, and then we’ll move on to the “why.”

To increase the quality of life for all parties we encounter by providing the most accurate, efficient, and cost-effective triple net lease real estate transaction platform that has ever existed.

There are a lot of big goals in there: increase quality of life, most accurate, most efficient, most cost-effective, and so on. Our goal today isn’t to back those statements up, but rather to explain why we care about accomplishing them in the first place. 

Time is zero-sum. You use it doing one thing, and you lose the ability to use it elsewhere. And nobody wants to spend their time in a diminished state, right? But often that’s precisely what happens. The business side takes over, and the humanity is left behind. To the benefit of one party, or no one at all. 

It really doesn’t have to be this way. Increasing quality of life for all parties can happen, and time spent on transactions can be optimized. Which is precisely why we care about “providing the most accurate, efficient, and cost-effective triple net lease real estate transaction platform that has ever existed.” In doing so – with a dash of humanity sprinkled in – an increased quality of life for all parties is effectuated.

And that’s the way it should be.

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